Users will soon have a updated setting that permits them to lessen the amount of AI-made videos appearing in their streams. This move comes as the company disclosed that it now features over 1 thousand million content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a increase in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A considerable share of this material is deemed mass-produced AI material, a term for inferior, bulk-generated content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we aim to provide users the option to adjust the amount of that, depending on their own likes,” said a platform representative.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its network tagged as AI-generated. Collectively, more than 100 million pieces of content are added to the platform every day, making AI-generated material a minor part of its overall inventory.
User Control Features
Users will be able to limit or boost the amount of AI-generated videos they view by using the topic control option in the platform and choosing AI-made media. Other topics that can already be adjusted under the tool include news, clothing, aesthetics, and choreography.
Platform Guidelines
The platform’s policies oblige content makers to label lifelike AI-generated content, and it bans malicious fake videos of public figures or critical incidents. Any realistic artificial content that is not labeled can be removed under its terms of service.
Additionally, the platform will now attach an artificially created watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to stop users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is also introducing a $2m AI literacy fund for experts and organizations to produce informative material about using AI responsibly. This initiative will assist charitable organizations focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, amid discussion over intentions to lay off numerous content moderators in the UK. TikTok is set to eliminate 439 jobs in its content moderation department in London, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most distressing content before it has to be seen by staff. TikTok announced a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to reliance on its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
